Privacy Policy

Privacy Policy

We place the utmost importance on the protection of your data and the preservation of your privacy. Therefore, we would like to inform you about the collection and use of personal data when using our website.

Collection and Processing when Using the Contact Form

When using the contact form, we collect personal data (details about personal or material circumstances of an identified or identifiable natural person) only to the extent provided by you. We use your email address solely to process your request. Your data will be deleted afterward, unless you have consented to further processing and use.

Use of Email Address for Sending Newsletters

If you subscribe to our newsletter, we will use your email address to send the newsletter, provided you have explicitly consented to this by entering your email address and selecting the appropriate checkbox. You can unsubscribe from the newsletter at any time using the link provided in the newsletter or by sending us a message, the contact details for which can be found in our imprint. Your email address will then be deleted.

Google Analytics

This website uses Google Analytics, a web analytics service provided by Google Inc. (“Google”). Google Analytics uses “cookies”, text files stored on your computer, to analyze how you use the website. The information generated by the cookie about your use of this website (including your IP address) is transmitted to and stored by Google on servers in the United States. Google will use this information to evaluate your use of the website, compile reports on website activity for website operators, and provide other services related to website and internet usage. Google may also transfer this information to third parties where required to do so by law, or where such third parties process the information on Google’s behalf. Google will not associate your IP address with any other data held by Google. You may refuse the use of cookies by selecting the appropriate settings on your browser; however, please note that if you do this, you may not be able to use the full functionality of this website. You can also prevent Google from collecting and processing data generated by the cookie and related to your use of the website (including your IP address) by downloading and installing the browser plugin available at the following link [http://tools.google.com/dlpage/gaoptout?hl=en]. For further information on terms of use and data privacy, please visit [http://www.google.com/analytics/terms/gb.html] or [http://www.google.com/intl/en/analytics/privacyoverview.html]. Please note that on this website, Google Analytics is supplemented by the code “gat._anonymizeIp();” to ensure

anonymized collection of IP addresses (so-called IP masking).

Google Maps

This website uses Google Maps to display a location map. Google Maps is operated by Google Inc. (“Google”). By using this website, you consent to the collection, processing, and use of the automatically collected data as well as the data you have entered by Google, one of its agents, or third-party providers. The terms of service for Google Maps can be found at [Google Maps Terms of Service].

Google Privacy Center and Privacy Check

For details on Google’s privacy policy, please visit [https://www.google.com/intl/en/policies/privacy/]. You can review and change your privacy settings for Google products using the Google Privacy Checkup at [https://myaccount.google.com/privacycheckup].

Social Media Plug-ins

Through the “Share” menu, you can establish a direct connection to defined social media providers. Personal data is only transferred when you click on the share icons.

Facebook Remarketing

The provider uses the “Custom Audiences” remarketing function of Facebook Inc., 1601 S. California Ave, Palo Alto, CA 94304, USA (“Facebook”) on the website. This function allows the provider to target website visitors with advertising by displaying personalized, interest-based Facebook ads to visitors when they visit the social network Facebook. To perform this function, Facebook’s remarketing tag is implemented on the provider’s website.

This tag establishes a direct connection to Facebook’s servers when visiting the website. This informs the Facebook server which of our web pages you have visited. Facebook associates this information with your personal Facebook user account. For more information on the collection and use of data by Facebook, your rights in this regard, and ways to protect your privacy, please refer to Facebook’s privacy policy at [https://www.facebook.com/about/privacy/]. If you do not want Facebook to directly associate the collected information with your Facebook user account, you can deactivate the “Custom Audiences” remarketing feature [here]. You must be logged in to Facebook to do this.

Remarketing or “Similar Audiences” Feature of Google Inc.

The provider uses the “Remarketing” or “Similar Audiences” feature of Google Inc. (“Google”) on the website. This function allows the provider to target website visitors with advertising by displaying personalized, interest-based advertising ads on other websites in the Google Display Network for visitors to the provider

‘s website. To conduct the analysis of website usage, which forms the basis for creating interest-based advertisements, Google uses cookies. Google stores a small file with a sequence of numbers in the browsers of visitors to the website. This number records visits to the website and anonymized data about the use of the website. No personal data of the website visitors is stored. When you subsequently visit another website in the Google Display Network, advertisements are displayed that are likely to consider previously accessed product and information areas. You can permanently disable the use of cookies by Google by following the link below and downloading and installing the provided plugin: [https://www.google.com/settings/ads/plugin]. Alternatively, you can disable the use of cookies by third-party providers by visiting the deactivation page of the Network Advertising Initiative (NAI) at [http://www.networkadvertising.org/choices/] and implementing the further information mentioned there for opt-out. Further information on Google Remarketing and Google’s privacy policy can be viewed at: [http://www.google.com/privacy/ads].

Google Ads Conversion Tracking

We use the online advertising program “Google Ads” and, as part of Google Ads, conversion tracking. Google Conversion Tracking is an analysis service of Google Inc. (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; “Google”). When you click on an ad served by Google, a cookie for conversion tracking is placed on your computer. These cookies expire after 30 days, contain no personal data, and are therefore not used for personal identification. If you visit certain pages of our website and the cookie has not yet expired, Google and we can recognize that you clicked on the ad and were redirected to this page. Each Google Ads advertiser receives a different cookie. Thus, there is no way that cookies can be tracked across websites by Ads advertisers. The information gathered using the conversion cookie is used to generate conversion statistics for Ads advertisers who have opted for conversion tracking. Customers are told the total number of users who clicked on their ad and were redirected to a page with a conversion tracking tag. However, they do not receive information that personally identifies users. If you do not wish to participate in tracking, you can opt-out of this by easily disabling the Google Conversion Tracking cookie via your internet browser under user settings. You will then not be included in the conversion tracking statistics. Further information and Google’s privacy policy can be found at: [http://www.google.com/policies/technologies/ads/] and [http://www.google

.com/policies/privacy/].